FIG 0.2
Built from real reactions
Grounded in how buyers receive the message, not just what they say.
SalesEQ analyzes the body language, tonality, and buyer reactions inside every video call, then turns that intelligence into faster rep ramp, higher conversion, and better forecast accuracy.
Overview
Summary, top moments, and next action.
The Client: William M. Butlicker says he needs paper and stays engaged through the sales conversation.
The Challenge:Dwight creates avoidable friction by challenging the buyer's name and escalating his volume.
The Goal: Recover trust, clarify the order, and confirm whether the verbal $1M commitment is real.
Buying Intent: The buyer gives a clear verbal commitment after Michael takes over the conversation.
Deal Risk: The order includes a condition tied to the rep experience, so follow-up needs manager ownership.
Nonverbal layer
Questions
7
needs discovery depth
Nonverbal
High
rep friction detected
Coaching
Urgent
manager intervention
Speech and EQ
42%
voice tension up
Next action
Escalate follow-up to Michael, acknowledge the experience issue, and confirm whether the $1M paper order is still active.
Used by sellers at






Transcripts capture the words. SalesEQ shows how the message was received through tone changes, hesitation, facial reactions, and the surrounding call context.
SalesEQ is a configurable analytics engine. Your organization chooses the signals that matter to its buyers, market, and sales motion.
SalesEQ embeds the nuance from every call into the tools reps already use, turning live conversation context into immediate follow-up and cleaner deal execution.
Every number traces back to how buyers responded on real calls — tone, hesitation, reception. SalesEQ measures what helps reps win, not what polices them.